Simon Wakim

Simon Wakim has been at the leading edge of the premium car market in Australia for over 20 years – and now it’s clear that the future, tomorrow’s leading edge, is green.

While initially slow to embrace electric vehicles (EVs), largely because of Australia’s notorious “range anxiety” and the limited models available, Australian consumers are now rapidly embracing EVs. Simon brings to this shift two decades of experience in the luxury automotive sector, where he founded and operated several dealerships built on customer-centric service and trust. His “Guaranteed Buy Back” model at his Camperdown dealership set new benchmarks for confidence and quality.

As an industry consultant, Simon helped guide the Australian launch of global EV manufacturer BYD and has since worked to strengthen the infrastructure that supports the sector – including the charging networks essential to mainstream adoption. This progression led to the creation of GreenDrive Consulting, through which Simon helps businesses and organisations transition to electric fleets and sustainable transport systems.

Simon’s focus on innovation also extends to True AI, where he explores how artificial intelligence can improve efficiency, optimise energy use, and accelerate sustainability within the automotive and mobility sectors. Simon Wakim brings these ideas together, continually sharing insights that bridge industry practice with long-term purpose.

The Simon Wakim Scholarship continues this mission by supporting students pursuing studies in sustainable technology, renewable energy, and the future of mobility. It represents Simon’s belief that education is central to building the next generation of innovators – a belief reflected in his wider efforts to unite technology, transport, and education.

A dedicated husband and father of three, Simon proudly contributes to a future in motoring that balances performance with purpose – cleaner, more enjoyable, and better for generations to come.

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